Brain Fertilizer

Ms Althouse posts a McCain ad video and says she is so taken up in the style, she can't get the substance.

She asks, "What's the content?" (video after the jump)

Well, here's what I got out of it: McCain now expects to win. He is so confident that he will win now that he's trying to establish coattails. Maybe it's actually Palin's skirttails, but in any case, he's not just going after Obama now, he's trying to flip leadership in Congress...or at least reduce Democratic majority.

The direct text is nothing special. The indirect message is pretty powerful, in my opinion.