Brain Fertilizer

Please, please, please don’t go see “Jumper”.

They screw up the book, royally.
Par for the course, for Hollywood, and that’s exactly what I’m sick of.

If you have read the book, see for yourself.

Audi commercial? I don’t think having an old man screaming in emotional pain is good for your brand, no matter how clever the pop culture reference. Bridgestone? Good. GMC Yukon? Stupid. Great ad for the rest of the year, but Super Bowl ads are about entertainment, and that was about as entertaining as Gore’s “Inconvenient Truth”. The Planters commercial is exactly what Super Bowl commercials are all about. The eTrade baby was clever, interesting...I don't think I ever need or want to see it again, though.